Achievements:
Collaborated in the discovery phase to define the UI, revamp the site’s structure, and enhance usability and visual appeal. Conducted workshops to align on the redesign's objectives.
My Role:
Defined the look, feel, and user experience as a visual designer, leveraging insights from workshops with EPAM and OPIS teams to create a user-friendly design.
Approach:
Simplified the design to handle diverse content efficiently, emphasizing cleanliness, accessibility, and readability while maintaining a modern and professional aesthetic.
Process and Definition:
Evaluated similar products and performed a detailed diagnosis of the existing site. Identified strengths and weaknesses to guide redesign decisions.
Documentation:
Created comparative boards for the old and new site versions to analyze design changes and ensure alignment with project goals.
Findings:
Highlighted the importance of optimizing search algorithms, reducing content density, and incorporating white space to improve usability and visual appeal.
